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Bob Nailor




Know Thyself

One of the best marketing strategies is the most commonly overlooked concepts. Think about this: How can you sell something if you don't know anything about it?

Do you know yourself?

I'm Bob Nailor and I write stories about... Hmm? Exactly WHAT do I write. What niche have I established for myself? Do I write romance? Not exactly. Do I write science fiction? Uh, sort of. Do I write fantasy? Hmm, a little. Do I write action? Sure. Do I write mystery? I guess you could say that. Do I write Christian? Well, yes but...

Exactly WHO is Bob Nailor the author? Better question —

Who are you?

If you don't know your product, you can't see it. Clear and simple.

YOU ARE THE PRODUCT.

As an author we are now being taught that we need to market our books. In reality, we need to market ourselves.

Sure, you can hustle a book. Sell a whole lot of them but in the end, all you've done is sell a bunch of books. BUT, if you sell yourself, the author, then you've created a marketable item and with each book that you publish, you become a better product.

So, how does one go about this process of marketing the author?

Define yourself. Establish your genre. Do you write science fiction? Fantasy? Romance? Action? Horror? Figure out what type of stories/novels you create. This is where I realized my short-coming. I wrote in too many different genres. My books were too varied to fit into an nice little well-defined box. I pushed the limit of the genres and did too many cross-genre tales. I combined historical and horror with overtones of adventure and mystery in "Ancient Blood: The Amazon." With my tale of "Three Steps: The Journeys of Ayrold" I crossed the fantasy and adventure genres. My novel "2012: Timeline Apocalypse" I mixed paranormal, historical and action adventure with Mayan legends. I couldn't cubby-hole myself. Or could I?

Bob Nailor is an author of several multi-genre novels.

Eh, it could work but it would carry more weight if it told the reading public exactly what type of author I was. In other words, write for an audience and stick with it!

You must establish your identity. It can be as simple as deciding what genre to write or {now here is a secret} creating continuity in book covers. Yes, having a similar font and style for the cover can create a trademark brand for an author.

I might be multi-genre but I've started to establish a style in my covers with my name "Bob Nailor" usually in white plastered across the top of the book. There can be an image or design and the title of the book on the bottom third of the cover page. I do a lot of independent publishing so I have that option available to me - I can do what I want. If I go with a publisher, I suggest that format but, again, publishers tend to have the last word.

To reiterate, know thyself. Evaluate who you are, learn the secrets of your style and promote YOU. Marketing is a 24/7 and if you don't market yourself, trust me, nobody else is going to! Who knows you better than yourself?




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~ COMMENTS ~

Elyse Salpeter
2014-06-23
So hard to define your identity when you're cross genre. I guess I can say flat out I write fantasy, but "real world mixed with the fantastic." Every book, either YA, dark fantasy, thriller or adult contemporary thriller has a fantastical element to it. I can't seem NOT to do that. So I guess I call myself a "fantastical thriller" author.
~ Reply to this comment ~

Bob Nailor
2014-06-23
Elyse, today an author has difficulty in attempting to pigeon-hole the style of writing. There are no longer clear lines of definition such as designed by the authors before us who actually created the genres we write today. Perhaps we are creating new genres to confuse authors another hundred years down the road.
~ Reply to this comment ~

Rebekah Lyn
2014-06-23
It's easy to forget that we are the product as much as our books and in a time when the chains are being loosened allowing writers to cross genres, we really need to be sure of who we are.
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Lisa Jey Davis
2014-06-24
YEAH--- who the heck AM I? That's what I want to know!!! LOL... Great post! It's particularly challenging when you have an alter-ego, but hey... it's part of the deal... LOL
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Ms. Cheevious
2014-06-24
Tough for me, since my identity is at the whim of someone else... you know what I'm talking about?
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James Prescott
2014-06-24
Great post Bob, absolutely spot on. Heard it before and it definitely bears repeating. Thanks for the reminder.
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